King.com is the second-largest social games provider in the world. They challenged Albion Cell to convert more of their free Facebook players to paying, skilled wager players. We used our Cell rapid strategy development process to audit their current data, identify strategic hypotheses, and develop 60 test messages across 2000 cells, trans-created for their top 5 markets. Our fine-tuned messages outperformed the existing creative by a factor of 3.
We’re Albion Cell, a performance marketing agency for social media
We help entrepreneurial businesses acquire customers by developing and managing efficient, ROI-focused social advertising campaigns.
Cell rapid strategy development
We quickly and efficiently find the most effective messaging and audience segments to drive leads and conversions. Our workshop-led approach increases conversion by 3x.
Cell performance marketing campaign management
We manage your acquisition advertising and retargeting across social media, constantly optimising to increase leads and conversions. We partner with Facebook’s best API platforms, giving us access to a trillion data points. Our integrated ads and landing pages deliver conversions x3 above average.
Cell Facebook prospect loyalty programme
We use Facebook timeline to maintain a 1:1 dialogue with Likers (your hottest prospects) during a long sales cycle. Our unique 'waiting room' system turns Likes into leads, then converts them to customers.
Why Albion Cell?
Data + Creativity
We combine tech-enabled, data-driven marketing science with expert strategic insight and superbly crafted creative copywriting. This approach delivers high-performing acquisition campaigns that build your brand.
Some test and learn programmes risk putting brand-damaging messaging in front of influencers. Because of Cell’s relationship with Albion London, we understand the value of brands, so our hybrid approach is designed to ensure all creative works with your core values and brand tone.
Performance marketing agencies often give you the hard sell. We offer a friendlier experience, with dedicated account managers and – crucially – honesty. If you’d be better off spending your money elsewhere, we’ll tell you.